Inspirational Fonts

Branding Research 

Asda and Waitrose are two very different companies, they both sell food but there target market is very different. A family shop up at Waitrose will set you back £200+ when a shop up with the same equivalent food at Asda will cost you about £80. The reason you pay more at waitrose is the better quality of food and the better overall shopping experience. Although at Asda you can buy exactly the same branded products for half the price of Waitrose.

One can tell that Waitrose is a more upper class supermarket before you even go in the stores from there Logos. The Waitrose logo is very clean cut and smart. The clean font gives a minimal expensive feel that appeals to its upperclass market. There are no tacky strap lines on the logo like 'every little helps' or 'saving you money every day.' The only other element to the logo appart from the name itself is the HM the Queen's logo which shows she or most likely her palace department has brought food there from the past. This is obviously a very smart thing to have associated with the label.

With Asda though they cut straight to the chase about being cheep and cheerful. The strap line 'saving you money everyday' sits beneath the logo almost bigger than the word Asda itself. They really want to show people that Asda is cheap and you get value for your money. When you look at the Asda word the font brings images of cheapness, no style just block plain and simple. 

Inside the shop is also a different experience, waitrose is very smart and clean. All the staff wear neat striped grey and green aprons like a traditional butcher when in Asda the staff wear a cheap blue polo shirt. 

One can also look at the colours as well. Waitrose use a very smart dark green for there logo. This colour associates ones mind with the smart countryside, shooting and Barbour. Asda have chosen a much cheaper tackier green that looks much less smart and more synthetic. This colour makes ones mind think 'cheap'                                                                                              

Sara Fanelli 

Sara Fanelli is an artist and illustrator from Italy. Born in Florence, Fanelli then went on to study at Camberwell College of Art in London. Her work is world renowned and has been used by clients such as the Royal Mail, Penguin Books and The New York Times.

The work above was designed by Fanelli for Penguin Books and Muriel Spark the author of the book My Snobs. I think her works so interesting, the way she has such a particular style which she uses in all her work. The way she combines stick and ink, photography and hand generated text works so well together. I think her work has a really organic natural feel.I think the use of brown paper and everything being hand generated gives me this.

The work above is Fanelli's work for Royal Mail. This is my favourite work from her i think its stunning. I love how bright the stamp is and how a speedy woman on a bike has been used as imagery. This is 'play on' for how quick your mail will be delivered. It also modernises and resembles the traditional postmans bike. 

Again the work above was done for a New York Times Book Review cover. I love how this is showing that the figures brain is full of great things, books, birds and colours. I also like the colours used, there plain and not to bright, they are relaxing on the eyes.

Ollie Crichton 

Hi, this is my new blog where ill be posting loads of graphic design material to inspire my upcoming work.